What is a Tate logo?

The Tate logo is essentially a wordmark containing around 3,000+ dots, with a blur effect applied. The blurry logo system served until 2016 when Tate decided it was time for another rebrand. They called on London-based design agency North to design a simpler and fresher logo.

What does Tate Modern mean?

Investigate the processes artists use to make artworks, and how our responses are integral to the piece What does it mean to be modern? Tate is a family of art galleries in London, Liverpool and Cornwall, known as Tate Modern, Tate Britain, Tate St Ives and Tate Liverpool + RIBA North.

Why did consultancy North redesign Tate's logo?

Consultancy North has recreated the visual identity for cultural organisation Tate, refining the logo’s dot concept so that it can evolve and adapt to suit different audiences. North has refreshed the logo for cultural organisation Tate, with the aim of unifying all of its galleries and engaging younger people with the museums.

Is Tate a singular brand?

Now over ten years old, Tate has grown into a significant brand, with its logo recognisable around the world. The idea of Tate as a singular brand hasn’t always sat comfortably internally, however, with the various galleries and publishing company expressing concern at the loss of their individual identities.